Sunday, November 05, 2006

Google Adwords Tips And Tricks

Pay per click advertising is the fastest, easiest way to generate instant traffic to your website. By bidding on keywords and phrases, you can target your ad to prospects who are searching for your products and services.

AdWords is the market leader in pay per click networks. One of the reasons for this is that AdWords rewards relevance and writing skills with higher position and lower cost per click. This allows the small business to compete on a level playing field with any mega-corporation.

The problem with AdWords is the learning curve. The system itself is deceptively simple. However, running an AdWords campaign is full of hidden challenges. When I started using AdWords I lost hundreds of dollars trying to figure out how to use it effectively. If you have used AdWords, you probably know the routine. Set up an ad campaign and expect to lose money until you see which keywords convert and get rid of the ones that don't.

Consumers are "fickle clickers." What works in one market, may be unsuccessful in another. Over time, you begin to get an intuitive feel for what will probably work, but it is not a science. The primary lesson I learned, and want to share with you is that there is no secret formula for knowing which keywords convert successfully.

The good news is that there is a way to stack the deck in your favor and increase your odds of achieving a positive return from the very start. Once your product or service is ready to roll out, follow these 4 steps to AdWords success:

First, research the competition. Make a list of the sites that compete directly with yours Also, look for an industry association site and add that to your list.

Second, build a keyword list. Use your favorite keyword tool to develop a list of relevant keywords. While bigger is better in this case, it is important to remember that AdWords will penalize you for using keywords that are not relevant to your product or service.

Here is a trick that will help you to increase your list of targeted phrases. Open your AdWords account, go to the tools section, choose the Keyword Tool and click on the "Site-Related Keywords" tab. Take that list of competitor's sites, and plug them into the keyword tool one by one.

Before you click the "get keywords" button, make sure you check the box that says "Include other pages on my site linked from this URL." The Keyword tool will return a list of keywords by group. Choose the ones that are relevant to your product or service and add them to your list.

This is where that industry association site becomes so valuable. These sites are usually filled with industry specific, relevant keywords that educated customers will be using to find products and services.

Third, now that you've got a large, targeted keyword list, it's time to do some competitive intelligence gathering. I like GoogSpy for introductory research because it's a free service.

Go to (Alexa) and type a keyword in the search box. If the term is in their database, it will return a list of companies bidding on it, as well as similar terms. When you click on the keyword, it will list the first page of ad results, including the company, ad title, and body text.

One caveat with GoogSpy is that they are still building their database, so some words may not return any information. But when they do, the information is accurate.

Fourth, track the keywords over the course of two weeks. If the same companies keep showing up, you can be certain that it's because those keywords are converting for them.

Armed with this knowledge you can start your AdWords campaign by bidding keywords that have proven to convert.

While this method of tracking is free, it is time intensive, because you have to perform a manual search for each term. Although it is not a necessity, software is available that will automate the process for you and save lots of time and effort.
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Email Marketing Tips And Tricks

We all know that email marketing is an important thing in your website marketing ,heres some tips that would help you grab your customers attenetion
When marketing your product using email, it is EXTREMELY important to grab the attention of your prospects in the first sentence. If you fail to do so, they have a much lower chance of reading the rest of it.

The first sentence in this case is your subject line, and once you’ve enticed your readers to open your email, you still need to keep and hold their attention. If it doesn’t, you would lose them and your sale is lost.

#1 – Obvious Subject Line

Don’t be cute with your subject line. When you are selling something, plainly and simply tell them what it is you are selling and be ‘upfront’ with them. Be straightforward with the subject line.

If you trick your prospects into reading your email and using a ‘smart and clever’ subject line you’ll lose their trust. Sure you’ll get your email opened, but once they find that it’s something totally unrelated, it’s over for some of your prospects!

How do you feel when someone tricks you and wastes your time?

That’s why it’s much more effective to have your subject line plain and obvious about what the rest of your email is about. Sure some people may not read your message, but that may be a good thing because that gives you an even more targeted audience.

#2 – The Agreement Opening

This technique is to get your subscribers into agreeing with you. Open with a statement in which everyone can agree. Make it so that your subscribers say “YES” in their mind.

For example, instead of:

“Do You Know How To Make $20,000 A Month Selling Vitamin Supplements?”


“Do You WANT To Know How To Make $20,000 A Month Selling Vitamin Supplements?”

In the first statement, most people will say no. However, in the second statement everybody will say yes! All I did was add two words to the statement to change the subscriber’s mindset.

Add some other facts that most people will readily agree on and then HIT them with your product. You’ve hypnotized your subscribers into the ‘YES’ mindset, and they will have a better chance of buying from you! Don’t you agree?

#3 – Personal Story Opening

Simply include something personal about yourself in the opening sentence so that your prospects can ‘sense’ that they are dealing with a real person instead of a faceless corporation.

Remember to make the opening brief. One sentence is all they need; they don’t need to know EVERYTHING about you. It is just to establish some ‘warmth and closeness’ to your prospects because some people respond better to that.

#4 – The Question Opening

Lead your subscribers by asking them a question, or a question posed by one of your subscribers. You can then address the question give out some information leading to the answer in the body of your message.

You are actually giving them good information, but your true intention is to eventually lead them to the solution (which is your product!). Finally, at the end, reveal the ‘true’ answer along with your sales pitch to close them! Pretty sneaky huh?

#5 – Build Anticipation Opening

This technique works very well with a more expensive product that you have to offer. In a lot of cases this will increase your response rates to your ‘expensive’ products by keeping your subscribers on their toes so that they can keep an eye on this product.

Additionally, it can help you measure the demand for the product to your subscribers before you spend your precious time creating it! Just be prepared to have a series of promotional messages ahead of time.

#6 – The ‘UPDATE’ Opening

Give your customers an update on all the new products that launched or being launched. Or share with your subscribers something new you’ve found or experienced.
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